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Despite $200 million in revenue collected in 2014, as well as a profit the previous year, Zoosk lost money in 2014. This is due to the company overspending on expansion and overhiring. The company was also operating on the start-up principle that profits do not matter. With these problems at the company, Zoosk canceled its IPO in December. In January 2015, they laid off 15% of their staff. To improve revenue, the company decided in November 2014 to require a paid membership to send messages. 
Zoosk was also one of Facebook's first applications, debuting just weeks after the launch of Facebook Platform/API on May 24, 2007. Zoosk is now the largest dating application on Facebook, with more than 5 million users on a monthly basis, and the Zoosk Facebook page has more than million Likes. More than 70% of Zoosk users opt in and connect their Facebook accounts.
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